Ash Heckels is an industry leader, auctioneer and community advocate
With more than twenty-five years in real estate and a track record as a former multi-office business owner, Ash brings unmatched experience and perspective to the Fraser Coast property market. Today, he continues to lead from the front as one of Prime Agents’ most respected sales professionals and its resident licensed auctioneer.
Ash is recognised not just for his results, but for the way he achieves them.
He combines the discipline of proven systems with a progressive, client-first mindset that puts strategy and service at the core of everything he does. His referral rate, one of the highest in the industry, speaks to the trust and loyalty he inspires among clients, their families, and friends.
As a strong negotiator and creative marketer, Ash designs property-specific campaigns that cut through and connect with buyers. He monitors every detail of the process, adapting strategies as needed to ensure maximum engagement and premium outcomes.
Beyond sales, Ash is deeply embedded in the community. Having lived, worked, and invested in the region for decades, he is a passionate advocate for the Hervey Bay lifestyle. His many community ties make him not only a trusted agent but also a proud promoter of the area’s future.
Driven, approachable, and results-focused, Ash thrives on the competitive nature of real estate while never losing sight of the privilege that comes with helping people make life’s biggest moves.
His blend of experience, community connection, and progressive approach makes him one of the region’s most sought-after industry experts.
